vitaminwater and The FADER have a reputation for promoting and supporting emerging artists. In 2010, they launched the first #uncapped concert series; giving new artists a platform to bring their music to listeners. #uncapped is all about celebrating those who have worked their way up from the streets to the stage.
This year’s #uncapped concert series marks the 5 year anniversary of vitaminwater and The FADER’s contribution to creating a welcoming community for breakthrough artists. To celebrate the 5 year mark, 2015’s #uncapped will take place over 5 nights with 5 shows.
Commencing on Tuesday September 29 and lasting through the week until Saturday October 3, New York City will host 5 consecutive nights of the #uncapped concert series featuring new talent as well as program alum. Senior Brand Manager of vitaminwater, Ryan Robertson said of this year’s #uncapped concert series, “we are thrilled to be embarking on the fifth anniversary of the #uncapped series with incredible acts who have hydrated their hustle to get to where they are, it’s rewarding that #uncapped has come to a point so quickly where we can have this mix of talent, who continue to change the game in music and culture. This is due in large measure to our partnership with The FADER and their ability to create content platforms and experiences that continue to resonate strongly with consumers everywhere.” The #uncapped stage will include performances from Fetty Wap, Chance the Rapper, Willow Smith, JoJo, Alessia Cara, Matt and Kim, Kehlani and many more.
On top of the variety of performances, #uncapped will feature DJ sets, interactive fan activities and more. #uncapped is a free event and guests 21+ can RSVP for each night’s events starting today through September 28th. For a full lineup and to RSVP to the event go to TheFADER.com